“Within minutes of meeting the Ludlow team, we knew we had to get them in our seed round! They were the first investors to believe in us. They have been there every step of the way.”

—Ryan Hudson, Co-founder of Honey

We believe in VC without ego. We wear our hearts on our sleeves, avoiding the puffery and posturing that gives venture capital a bad name.

We invest in authentic friendships that go beyond work. Successful companies rely on trust and there is no greater way to foster that than by becoming real friends.

We invest with insane conviction, moving quickly and backing teams when others think it's too early.

VC is a customer service business. Whether it's testing product, pushing pixels, leveraging our network, or forcing people to download your app, we're here to help. You make our dream jobs possible and we're forever thankful for that.

Jonathon Triest and Brett deMarrais work in Detroit, Michigan. Most days you’ll find them arguing with each other like brothers ☺